The more your clients know about your work, the more likely it is that you’ll see them again and that they’ll refer others to you. When they know all that you offer, and understand how to use it, they’ll find the reasons in their own lives to continue using your services. They’ll also see how you can help people they care about.
Some clients will best understand what you do after experiencing your work. Others will understand best by reading literature you provide or by asking you questions. Providing excellent services and educating clients in all of these ways will yield a rapidly growing network of repeat clients and personal referrals.
A good way to educate your clients is to have brochures, handouts, or other descriptive printed materials readily available to them. Make it easy for them to pick the information up and take it home, or to read it while waiting for their appointment. Mail it to them with a thank you note after their first session, or hand it to them at the end of a session.
A website is a great way to provide your clients with in-depth information about your services. It also gives them a very easy and safe way to recommend you to friends. People can look at what you offer and who you are without having any concerns about being pressured to make an appointment or about inconveniencing you with an inquiry phone call.
Use plain language in your printed materials and website. One of the marketing issues Holistic Practitioners create for ourselves is the use of words and phrases that are easily understood by those familiar with alternative healing and spiritualities but which are not widely understood by the general public. Some of those phrases are very useful in describing our work. Others can easily be replaced with more common terms. Provide your clients with words they can use to describe your work to people who aren’t “in the know”.
Also, be open with clients about how you do what you do. Even if they don’t understand all of how it works, your openness will increase their trust in you and the services you offer.
What your clients want to know, before scheduling additional appointments or referring others to you, is that after the fact they’ll be happy they did it.